CRATER and DO. Agency combined forces to create a comedy driven TVC for an Aussie Home Loans advertising campaign, dubbed the ‘The Refinanceers’. 
This latest evolution of ‘The Refinanceers’ saw a multi-format rollout across out-of-home, digital, broadcast and public relations, with an aim to educate Australians about the benefits of refinancing with Aussie. 
Director, Mikey Hamer, offered his insight. “Casting was a pivotal part of the campaign and it was essential that we found four key talent who were not only highly watchable and comedic, but would also work for future episodes in the series. I feel we really nailed the concept and that all too important synergy between brand, agency and production house was there from day one. It’s been hugely enjoyable.”