With CRATERS model of building specialised teams that deliver at the highest level across all forms of visuals, Qiddiya saw an opportunity to take things to the next level – a 3D DOOH built for display across 83 screens in Riyadh Boulevard.
CRATER conceptualised and produced a 60 second story through 3D and motion in the space of 4 weeks. It encapsulated the journey of the global tour, and the interactions had along the way from gamers and audiences alike. 
Beyond the Boulevard, the film then went on to be repurposed for additional big screen usage across a number of other E-Sport World Cup locations.