CRATER for Identity

Dubai Business Forum VVIP Event Opener

Another big screen creation, but this time we took it indoors for a VVIP event in collaboration with Identity. 
The visuals for this film spanned across 13 screens which totalled 52 metres in width and 5 metres in height.
The Brief - Create an opening film that kickstarts the day with all eyes on the stage, builds excitement and energy in the room, whilst educating attendees how Dubai is transforming business for the future
First we crafted the script ensuring that the background of DBF and its' vision towards the future were front and centre. 
Next came a think tank session with creative directors, designers, motion designers and sound composer was held to craft the visual and soundscape journey that we would take viewers on. 
What followed was all artsist working in unison to deliver a film that felt connected as one and delivered as per brief.
With the film being herladed a success at the event, CRATER was then asked to produce and deliver the opening film for 2025.

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