Chefgood is an Australian-based, dietitian-approved, ready-to-heat meal delivery service designed to provide healthy, convenient, restaurant-style food. 
With the market becoming same-same with marketing output and visual recognition, the brand wanted a change up to grab both attention and garner new customers.
CRATER and its partner company Sure Studios, were asked to deliver a TVC that went beyond the box of a generic problem into solution. We played into an everyday obseravtion that one experiences when they crave a meal - wanting something not just tasty but healthy.
To lighten the campaign and give more resoance, humour and conflict was ingested into our narrative between our hero couple. 
We created a suite of assets; exporting 15 different versions of our 30s hero edit and two 15s cutdowns - heroing both the dinner and lunch options available, and the different discount codes attached to the campaign.