Gold winner at the 2025 Athar 'Best Destination Campaign', this project took us on a 15- day expedition to NEOM, a hidden wonderland.
Collaborating with leading Unsplash and Getty Images photographers, we aimed to capture NEOM’s essence, inviting viewers to journey alongside. Our diverse talents transformed this quest into over 130 films, including a 60second promo and a four-minute documentary.
With an ensemble of creative minds, from cinematographers to composers, we weaved a narrative that transcended visuals, leaving a lasting impact.
This project exemplified our global emotional connection, mastery from start to finish, diverse director collective, innovative prowess, and proven impact, solidifying CRATER’s commitment to powerful storytelling.