This month, we're featuring Fiction Tribe , a creative agency that operates from Portland, Oregon—where artisanal doughnuts outnumber people—with a team of writers, designers, developers, animators and editors. They exist to make B2B companies stop being boring.

Describe your agency. How do you support your clients?

Fiction Tribe operates on a basic premise: humans buy on emotion whether they're purchasing sneakers or enterprise software. Most B2B marketing forgets this and defaults to safe, forgettable work that blends into the algorithmic wallpaper of LinkedIn feeds and trade show banners.

We're not interested in adding to that noise. Our mandate is simple: if it's been done before, we question whether there's a better way to do it. We take creative risks to command attention, but not for the sake of being clever, but for the sake of making complex technology feel inevitable, desirable, and emotionally resonant.

The constraint we impose on ourselves is quality over quantity. You'll be remembered for your weakest asset, so we ensure every piece of creative enhances brand reputation rather than eroding it. This means we work with clients who understand that breaking through requires breaking patterns, and that the future belongs to those willing to be different from their competitors.

What is one of your favourite projects and why?

Our work for Octopus, a home construction and repair firm, solved a problem most service businesses face: how do you make people remember your name in the fifteen seconds between "oh shit" and "who do I call?"

The insight was simple but overlooked. When someone discovers roof damage at 9 PM or walks into a kitchen fire, they're not going to Google "best home repair services near me" and read reviews. They're going to call whoever's name is already lodged in their brain. The challenge wasn't convincing people that home repair services exist—it was becoming the mnemonic that triggers when disaster strikes.

We created a campaign built entirely around the most common catastrophes Octopus fixes: roof trouble, fire damage, water intrusion, appliance failures. Each scenario was designed as a visual and verbal mnemonic—simple, memorable, impossible to forget. "ROOF TROUBLE?" with a house glowing under moonlight. "UP IN FLAMES?" with a living room consumed by fire. Not subtle. Not sophisticated. Unforgettable.

This project is the approach: identify the actual human behavior that drives business outcomes (panic + memory = phone call), then build creative that solves for that behavior rather than trying to win awards for cleverness. B2B or B2C, the principle holds—understand the psychology of the decision moment, then engineer creative that lives in that moment.

You can check out the project here

Why should indie agencies contact you?

We're built for innovation, particularly with agencies who recognize that deep industry understanding is the foundation for work that actually moves business metrics.

If you're working with a B2B client who needs to escape "safe and boring" marketing, we bring specialized expertise in making complex technology emotionally compelling. If you need to wow them with interactive websites, you found the right partner.  If you are looking to offer up proven AI expertise, we have been building with it for over five years. We understand the internal dynamics of how technology decisions get made—middle management needs ammunition, executives need clarity, and procurement needs justification. Standard advertising doesn't solve for that three-dimensional challenge.

Our studio model means we're flexible across disciplines and can scale up for surge capacity without the overhead of a traditional shop. And because we operate with a quality-over-quantity mandate, you can trust that anything bearing your agency's name will elevate the work, not compromise it.

Tell us a fun fact about your agency

As much as we love technology, one of our clients sells Deer Urine. Gross, but true.

The studio philosophy reflects our broader belief: in a world drowning in digital sameness, the brands that win are the ones willing to engage multiple senses, take creative chances, and remember that humans—even B2B decision-makers—are still fundamentally emotional creatures looking for reasons to care.
Find out more about Fiction Tribe