Some of the best ideas are the boldest ones. The ones that shake things up a bit. The game-changers, mould-breakers. The ones that spark a genuine ‘trend’.
So we’re delighted to have merited a mention for one of BJL’s recent bright ideas in Campaign’s list of most popular long read articles.
Our award-winning #RonsealAdBreak caused quite a stir when it aired in 2016. As well as taking over Twitter and national news media, it prompted Campaign Associate Editor, Kate Magee, to pen a thought-provoking feature analysing how the ‘slow marketing’ #RonsealAdBreak represented, was entering the mainstream.
This week, her incisive piece was named as one of the top ten most read last year, appearing alongside articles debating issues including stress, diversity, and the art of copywriting in our industry.
They’re all great reads and suffice to say, it’s a real honour to have been featured. Let’s hope we can make such a stir in 2017 too!