Breaking Barriers: DKT Indonesia's Digital Revolution in Women's Health

DKT Indonesia executed a groundbreaking digital campaign that transformed reproductive health communication in Indonesia's conservative markets. By combining cultural sensitivity with innovative digital strategies, the campaign reached over 45 million people across multiple platforms, driving a remarkable 240% increase in health consultations.

The initiative strategically targeted three distinct personas - First-Time Mothers, Breastfeeding Mothers, and Complete Family Mothers - through culturally relevant content across META, YouTube, and TikTok. By shifting from nationwide coverage to focused regional targeting in underserved areas, the campaign achieved unprecedented engagement rates: 70% audience penetration on META and 65% view rates on YouTube.

Most significantly, the campaign established sustainable channels for ongoing health education while supporting multiple UN Sustainable Development Goals. This comprehensive approach not only normalized reproductive health discussions in conservative communities but also empowered women as health decision-makers, creating a lasting social impact across Indonesia.