CIIC PR played a pivotal role in launching Alexander Hotel to the U.S. media and consumer audiences, ensuring its position as a premier luxury destination in the dense Mexico City hospitality landscape. Leveraging our extensive media network, we executed a targeted outreach campaign to generate awareness and secure coverage in toptier travel and lifestyle publications. Our team strategically introduced the hotel to the luxury travel trade, media, and consumer audiences by crafting a narrative highlighting the hotel’s distinctive design, unexpected culinary attributes, world-class amenities, and unparalleled hospitality. Within the first year of our program, CIIC PR secured valuable exposure in a wide variety of the hotel’s most desired outlets and landing Alexander Hotel a coveted spot on Travel + Leisure’s 2025 It List, cementing its reputation as a must-visit luxury destination in Mexico City.

Results

• 119,415,058 Media Impressions
• +80 Secured Placements
• $188,000 Estimated PR Value