Managing Palladium Hotel Group's U.S., EU and Canada communications, CIIC was tasked with targeting the hotel group's international market, developing a PR strategy that included media relations, corporate positioning and thought leadership, maintaining a strong presence of Palladium Hotel Group in the trade, consumer travel, business and meetings media while utilizing key product, service and brand differentiators. These efforts aimed to illustrate the group properties' unique assets to both the North American and Mexican audiences.

As an established hotel brand with multiple properties worldwide, CIIC set out to communicate Palladium Hotel Group's classic hospitality while also highlighting the group's unique pillars of entertainment, gastronomy, and other new features. With a robust media relations program, we've aimed to highlight the Palladium Hotel Group's one-of-a-kind offerings and niche amenities like Family Selection, Weddings by Palladium, Chic Cabaret, and the Rafa Nadal Tennis Centre. CIIC targeted luxury travel and lifestyle consumer and travel trade publications to tell the hotel group's story, positioning the management team as thought-leaders within the industry. The agency has also supported the hotel group with openings and rebranding of its hotels around the world, creating high-impact results in top-tier outlets such as Condé Nast Traveler, Forbes, Financial Times, Travel+Leisure, and more. 

Results

• 18 Billion Media Impressions
• 15 K Secured Placements
• +$4.4 Million Estimated PR Value