The project for Los Cabos, Mexico, will combine the efforts of Mexican agency Gaudelli MCW, Mineapolis agency Bolin Marketing and New York agency Carolyn Izzo Integrated Communications (CIIC). Their brief is to drive travel demand to Los Cabos through a branding campaign, supported by domestic and international public relations and advertising through to 2016.

GK Brand in New York has started work with the National Competitiveness Foundation of Armenia (NCFA), which marks the launch of an unprecedented, comprehensive initiative designed to establish a clearly defined brand image and far-reaching identity program for Armenia. The Armenian government views this branding as a platform to promote tourism to a wider mainstream audience as well as attracting investors and greater demand for its goods, services and exports.

According to Ian Wright, Tribe Global Managing Director, “These new business successes demonstrate that the Tribe Global network can deliver truly international campaigns for its clients. Our membership continues growing with like-minded agencies helping, supporting and working with one another in a very dynamic and creative way”.

Currently, Tribe Global has 25 member agencies across 36 cities, employing 1,500 talented individuals speaking 21 different languages.