I head up the integrated marketing department of the YOU agency and am responsible for the overall strategy, performance and profitability of my department as well as for planning, developing and overseeing marketing activities for a variety of clients.  My role is unique as I collaborate with all internal departments, working closely with the creative, media planning and PR teams to develop and deliver innovative creative solutions,  robust campaigns and effective stakeholder engagement programmes.

A good example of a recent integrated campaign is the PricedIn campaign for L&Q, one of the UK’s largest housing associations. L&Q were keen to develop an innovative campaign that would generate further leads, position L&Q as leading providers of shared ownership homes and raise awareness of and shared ownership process and benefits to the consumer market. YOU created and executed a full marketing campaign to achieve this. We put together a creative concept of “PricedIn” which included the logo, distinctive creative and supporting messaging for use across all marketing material. Our Media and PR department worked hand in hand to place adverts and editorial amongst key consumer press. It was one of the most successful campaigns L&Q ran and in the first two months it ran it generated:
•    2,482 Leads
•    41% of unique visitors to the site registered
•    The best performing day of the campaign resulted in 331 leads in just one day

The above is a good example of how integration of creative, media and PR contributes to the overall success of a campaign. YOU recommend this approach to all clients to ensure brand consistency and message coherence across all clients’ marketing activity. Other brands for which we are integrating all media channels include Rolls-Royce Plc, Ricoh, Savills, Skyn Condoms, ANA, Harry Winston, Timberland, Lloyds TSB to name just a few.

YOU is an integrated marketing agency developing and delivering campaigns for global brands through to start-up businesses. YOU believes in planning media and communication channels in total conjunction with content (editorial and/or creative) all under one roof and with one P&L; this allows us to be strategically astute, completely transparent and media neutral. In every case, we are driven by maximising the return on our clients’ investment.

YOU has a brilliant team of individuals working across our internal divisions including:
• Media Planning and Buying
• PR
• Creative
• Integrated Marketing
• Digital Solutions

What’s different and exciting about YOU is that we bring a host of specialised skill sets together to create fresh and well thought out plans, which we then deliver with obsessive service and attention to detail. Every project or client is assigned a bespoke team to fit their particular needs and requirements.

We believe our exciting combination of in-house marketing services, our ability to create ideas for multi-platform solutions and a team of driven and fun individuals make YOU worth talking to.

Contact:
YOU
77, St Martin’s Lane
London, WC2N 4AA
United Kingdom
nick@you-agency.com
www.you-agency.com