With a  wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital ecosystem in not an easy task. In this report, "Chinese Digital Media Today", Zenith presents a variety of critical data points that will allow you to have a better understanding of the digital trends in China.
This presentation profiles some key information including the growth of the mobile devices, the popularity of social media on smartphones and other interesting facts and figures on Chinese netizens’ behaviour and the influence that these trends have on advertising investment.

You can download the presentation below.

Chinese Digital Media Today