Communications and Marketing are my passion. Working for local brands with a worldwide vision. Working for an integrated agency that allows me see beyond our border. Helping with Brand Strategy, marketing plans, new products, new launches, communications, below the line and any other support that a brand needs.

My work is varied depending on the client. I have worked with Puig Fragances, Intersport and Sumarroca wines. One of our latest Paradigma campaigns has been for Florette salads. Our Client wanted to relauch the brand with a new point of difference. We studied all the consumer insights and we based the product superiority in “Liquidfree” (we eliminate all the liquid in order that the salad lasts more). We prepared a new TV ad based on this finding and found celebrity backing. The results were great, + 11% sales, +9% brand awareness.

Hope to see you all soon in Barcelona.