Remember when online banking was considered the ultimate disruption in the finance industry? Well think again: online banking is dying. Mobile banking is the new normal. At least for those who still consider they need a banker. With booming crypto currencies, blockchain technology, crowd funding websites, alternative investment and money management solutions, there is limited need for the traditional middleman. More and more consumer never venture inside a local branch office of a bank. Branch locations are closing every day and banks are desperately looking for new talent and A.I. or chatbots are taking over as your day-to-day investment consultant.
The marketing of financial services must follow suit. Tribe Global agencies around the world have in-depth experience when it comes to helping financial institutions break down silos and adopt a new, customer-centric approach. It is all about the customer journey; identifying touch points, developing digital communication ecosystems, analyzing and optimizing data, creating relevant content and conveying targeted messages to defined audiences. That’s how Tribe Global agencies work with high performing financial services organizations to ensure their marketing programs return a positive ROI.