We're delighted to welcome  CRATER GLOBAL  to the Tribe Global network! 

Founded in Sydney, Australia, in 2017, CRATER remains committed to its original vision: "Do what you love and enjoy who you do it with."

CRATER is a global creative content studio with offices in Sydney, Dubai, London, Riyadh, and Stockholm. We specialize in ideating and executing visual campaigns for agencies and direct-to-brand clients across film, motion, photography, AI, CGI, VFX, and OOH.

Our core team is run by operators who have extensive backgrounds in directing, creative directing and producing, with a hybrid team formed underneath consisting of specialists in their fields ensuring the right collective for each project

Thanks to our multi-territorial footprint, CRATER provides an 'always-on' approach, ensuring round-the-clock campaign delivery. Our regional teams work in unison to tackle briefs, creative development, production setup, and execution. This structure offers a unique advantage for clients seeking fast-turnaround, global visual content production to meet modern audience demands.

What makes us different? 

We value communication above all. Not just to understand projects, but to understand our clients, how they work, what they stand for, and how they want their audiences to feel. Our processes allow us to adapt to their ways of working, creating not only comfort and trust, but long-term partnerships where ideas are taken to their full potential from great to game-changing

We're not just another vendor. We are creative allies, advisors, collaborators, and partners, helping shape not only what's possible, but what's impactful both now and for tomorrow. We don't just deliver visuals, we build stories within them that move audiences.

What attracted us to Tribe Global?

Any crew member, client, supplier, or friend of CRATER will attest that our DNA is deeply rooted in community. We believe a company is only ever as good as the people it surrounds itself with. This philosophy is what drew us to Tribe Global—a network of the best in many industries, who give back, and raise one another up.

"We were referred to Tribe from some of its members. Upon looking into what Tribe was and what it represented, our team felt instantly aligned in values, core beliefs, and a shared common purpose of collaboration" says Simon Morehead, Founder & Partner of CRATER Global. 

"Having heard so much of Tribe over the years through people who've I've been inspired by, I was intrigued in joining a like-minded network that they too were a part of. This was further cemented when meeting with Greetje and Elaine, who showed not only great leadership but a grand vision of where they were taking Tribe Global," says James Hulbert, Partner & CD of CRATER Global.

Discover more at crater.global