Tel Aviv, Israel

We Advertising

We is a true 360 degrees communication agency, founded in 2011 by Kobi Amzaleg and Moti Ben Bachar, both advertising veterans who worked on hundreds of successful campaigns in the leading advertising firms in Israel - From BBDO and IPG to TBWA and JWT. In 2019 the agency merged Solomon Media into the team and Anat Solomon was added to the triangle as the third partner.

What’s your story?

At We, we put the brand in the center, not the budget.
All communication channels are converged to tell one coherent story - From TV to mobile, from PR to social, the brand is always precise, interesting, relevant and unforgettable.

Get in the hive

Our clients always tell us they love getting into our hive - every meeting is a round table of multi-talented people from all disciplines - creative, planning, PR and social - all perfectly synced and focused on the same mission - bringing the brand to life in every touchpoint.

Effective immediately

We proud ourselves in great creative work that just works. We never forget that we are here to sell - every campaign is targeted, measured, monitored and corrected continuously to achieve maximum impact - be it sales, awareness or leads. We aim to hit.

Why are we part of the Tribe?

"From the moment we joined the network and met all the Members in Paris we felt the Tribe spirit and found a bunch of exciting professionals who shared our thirst for success and knowledge, and our passion for business and creativity. Tribe meetings are always an experience in which we meet, share and learn from each other. And the strong personal ties we've developed over the years makes us feel as if we actually have offices all over the world, in turn, that strength passes on to our employees and to our clients."

Kobi Amzaleg

Co-CEO and Head of clients

Kobi came into the world of communication from a career in foreign affairs. After serving as a Deputy Consul in Nederland, He worked for various advertising firms in Israel and led hundreds of brands to success as an account executive, planning supervisor and CEO in BBDO, JWT and more.
Kobi is also a certified tour guide, an excellent cook and a lecturer for PR and communications at Israel’s IDC in Herzeliya.

Moti Ben Bachar

Co-CEO and Head of creative

Moti breathes creative for nearly two decades. After working as a copywriter and creative director for Ogilvy, TBWA, IPG and JWT Digital in Israel, Moti served as a digital creative consultant to various agencies and nurtured hundreds of young creatives in the College of Management / Media Studies.

Anat Solomon

Head of Media

Anat ran her own agency for 20 years before joining forces with Moti and Kobi to create We. She is a master of clients and a wizard of media, and the artist of bringing both of them together to achieve strong results.

Eran Kliger

CEO of Kliger PR

Eran is a PR specialist with over 10 years of experience for brands like Unilever, Teva Pharmaceutical and Microsoft. He runs the We PR unit as a well-oiled machine, bringing brands to media stardom in TV, print and online. He has a special passion for culinary and tourism with extensive knowledge in retail and consumer goods. Next time you’re in Israel – Ask for Kliger. He’ll take it from there.