Toronto, Canada

The Hive

We are The Valuable Encounters Company. Here at The Hive, everything we do and everyone we partner with believes in tangible actions that create value. Our 20-year-young experiential roots guide the future we're creating – the inventiveness of a creative agency, the discipline of an activation firm, with a sweet spot in driving commercial growth. 

Our core capabilities can be viewed in two groupings:


Activation – The Hive was founded as a marketing activation firm, which remains a core service offering. We envision and enable experiential programs, events and activations for brands across North America. Within this is a scalable, market-leading activation and sales enablement platform for alcohol beverage brands, one of our most known category competencies. 


Brand Building – We have also grown to become a full-service creative shop, known for defining brands by the actions they take. Our strategist are culture vultures and our creatives believe that it's less about what your brand says, and more about what your brand is willing to do. Yes, we still make advertising of all kinds, but our goal is to make it meaningful.


We also have some good data and analytics chops along with a unique Canadian consumer values protocol to identify the values, hot buttons and mental postures that underly the actions of individuals in their role as consumers and citizens. This insight into Canadian consumers is the foundation for how we define and activate brands.


To see how we create value, click  here .