SomosSapiens for Hoover


Brand Awareness and engagement through memorable content.


Hoover, a well-known international brand with significant sales quotas in the United States, England, France, and Italy, had a huge goal: grow its business in Spain.

For the launch of its Rhapsody vacuum cleaner, we had to overcome two major difficulties that the brand had in the Spanish market:

  • Lack of association between the brand and the product.
  • Difficulty in identifying the target and therefore, reaching it.



We started our strategy with a brand study and a media plan that included high-impact actions: 

  • We detected the optimal target through an ad hoc market research.
  • Continuity strategy to form and maintain brand memory (Digital + Radio).
  • Branded Content tactic actions, aiming to give a dramatic effect that strengthens the brand and brings a "plus" of media relevance (Radio + OOH + Digital).
  • Joint action with FOX, linking the product with the film of the year in 2018: Bohemian Rhapsody.



Brand Awareness increased: +14.6%
Digital campaign display: +4 Million
Viewability: +63.6%

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