Brand Awareness and engagement through memorable content.
Hoover, a well-known international brand with significant sales quotas in the United States, England, France, and Italy, had a huge goal: grow its business in Spain.
For the launch of its Rhapsody vacuum cleaner, we had to overcome two major difficulties that the brand had in the Spanish market:
- Lack of association between the brand and the product.
- Difficulty in identifying the target and therefore, reaching it.
We started our strategy with a brand study and a media plan that included high-impact actions:
- We detected the optimal target through an ad hoc market research.
- Continuity strategy to form and maintain brand memory (Digital + Radio).
- Branded Content tactic actions, aiming to give a dramatic effect that strengthens the brand and brings a "plus" of media relevance (Radio + OOH + Digital).
- Joint action with FOX, linking the product with the film of the year in 2018: Bohemian Rhapsody.
Brand Awareness increased: +14.6%
Digital campaign display: +4 Million