SINCLAIR for UK Government’s Department for International Trade (DIT)

GREAT Festival of Innovation: Encouraging trade partnerships between the UK and Asia

Our challenge was to foster future collaborations between Asia and the UK by demonstrating the UK’s strength in global trade and positioning them as a leader in creative ingenuity and innovation. Changing perception in Asia was critical.  We used the influence of speakers and senior UK government ministers to deliver key messages backed by insights to the target audience via strategic earned media placements across the APAC region, and amplify messaging via regional social media channels. We achieved over 1030 stories across sectors including business, technology, trade and lifestyle, with a reach of over 3.15 billion.

Find out more on Sinclair's website.

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