Singapore, Singapore

Moving Bits

Founded in 1998 as a commercial video production house, Moving Bits has, from its inception, focused on working directly with clients, bypassing the convoluted complexity of working through the big network agencies.

We added to our distinctiveness by investing in creative resources in-house instead of being at the execution end of someone else’s ideas. Over the years, these strategic decisions have helped us better manage our collaborations, control our costs, enjoy our work, and shape our destiny.

Today, Moving Bits is one of the few companies in the world with the creative excellence and acumen of an accomplished marketing agency that is coupled with an award-winning in-house editorial/CGI/VFX team. A combination that has helped us punch way above our weight, build a network of like-minded partners across the region, and assemble a client roster across the globe that is the envy of many.

Clients the likes of   Disney+ SE Asia , Hong Kong Disneyland,   the Pan Pacific Hotels Group , the Singapore University of Social Sciences, and TikTok (SE Asia), among many others.

In 2022, a jury of our peers crowned us   Video/Production Company of the Year . We have been nominated for a Cannes Lion, won a few New York Festivals awards, and the cherry on top of our cake, hailed by the Smithsonian Channel as “one of the world’s best non-fiction producers.”

Find out more here .

<Jay Soo Moving Bits>

Jay Soo


Jay SOO is a Cannes Lion nominated and New York Festivals award-winning Director.

He directs commercials all over the world and (some) broadcast television in the USA.

Highly motivated and imaginative, Jay is always trying to bring a new point of view to every shoot he directs. And provide a unique vision to the company he owns and runs – Moving Bits.


A company that the Smithsonian Channel describes as “one of the world’s best non-fiction producers.”

<Michell Tan Moving Bits>

Michell Tan


Michell TAN is the motor that kickstarts things at Moving Bits.


As an accomplished producer and people manager for more than 15 years, she oversees all aspects of the company. She ensures our team works together efficiently, delivering quality work within our clients’ budgets.


Michell is big on customer service, and her excellent communication skills allow her to collaborate easily and closely with clients from all walks of life worldwide.

She holds a Bachelor’s degree (with Distinction) in Mass Communication RMIT.

<Hazrul Moving Bits>

Hazrul Idwan Lamin

As Chief Creative Officer at Moving Bits, Hazrul LAMIN is involved in every step, from proposal to delivery, to ensure that the creative vision and execution are aligned with our client’s goals and their customers’ needs.


Not only is he known for being calm under pressure, but his technical skills combined with empathy and wonder for aesthetics, have made him invaluable in simplifying and streamlining filming and post-production processes.


As a director with Moving Bits, Hazrul has led numerous shoots. They include award-winning commercials and corporate films for Disney+ Singapore, Hong Kong Disneyland, Hilton Hotels, Resorts World Genting, Keppel Corporation, Pan Pacific Hotels Group, Far East Organization, World Health Organization, and Central Provident Fund Singapore.