Launching at Sole DXB , LIGHTBLUE ensured Reebok Classic re-established its rightful retro-culture crown at Dubai Design District (D3)’s newly launched fashion playground. Dubai’s a well known fashion platform for all the new, up and coming creative talent. Reebok reigned this weekend at SOLE DXB, showcasing their iconic ‘Classics’ to a crowd of 80’s and 90’s culture vultures… Not only were these iconic Pumps on display at Reebok’s anchor stand at SOLE DXB, but LIGHTBLUE ensured they kept this emotional journey experiential, with socially driven activations such as a promoted Hashtag #ThisIsClassicDXB and an Instagram print machine that vended from a Classic Hi-Fi boom box.