LIGHTBLUE for Adidas

Adidas runs the Standard Chartered Marathon

With a very early start, LIGHTBLUE's brand adventure for adidas took place at the start line of the Standard Chartered UAE 2015 Marathon. Promoting their all new Supernova Glide Boost, and wanting a strong push on engagement, LIGHTBLUE ensured they received maximum awareness behind the concept and a clear leadership position in running with their affiliation with the 2015 Dubai Marathon. Included in this drive were some creative and very popular activations, like a giant 3D #BOOSTDUBAI inspiration wall, a Boost Wheel for Runners to be able to test the Boost Technology and also a database drive with promoters running a CRM stand. LIGHTBLUE created a 10 Meter Giant Supernova Shoe that served as the backdrop for runners at the start and finish lines.

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