Founded in 2008 by CEO Fabrizio Russo, the KleinRusso creative community is a proudly independent advertising agency which handles all stages of the development of creative ideas and strategies and the production of advertising campaigns, branded content, digital and social media, design, workshops and entertainment.
Together with partners Manuela Bartelli (Client Service Director), Sandro Volpe (Head of Planning) and Antonio Fatini (Executive Creative Director), Fabrizio Russo has created a close-knit team that capitalises on the experience and relationships built up over his 30-year career: from internationally renowned creative, Worldwide Creative Director of Coca-Cola for Leo Burnett and twice Italian juror at the Cannes Lions Festival, to partner and CCO of TBWA Italia and CEO of TBWA Rome.
In thirteen years, KleinRusso has created numerous successful campaigns for companies in every product category, from fashion, finance and IT to multiservices, food and beverages, and the agency's prestigious clients include Armani, Liu Jo, BNP Paribas Group, TIM, Italiaonline, Hera Group and Molinari, the most famous Italian Sambuca in the world.
Another of the company's strengths is its expertise in entertainment marketing, focused primarily on music and ranging from podcasts and live events at national and international music festivals to branded content produced on tour with some of the most interesting emerging artists on the Italian music scene.
Finally, KleinRusso is characterised by the Creative Sharing™, its proprietary data analysis method: a sharing tool used by top management for the direction and planning of the brand's activities. In recent years, KleinRusso has organized these workshops for customers such as Yoox, Sparkle and Unifrutti.
The agency's head office - a bright industrial-style open-plan space in Trastevere in the heart of Rome - has long been a meeting place for creatives, artists, producers, designers, filmmakers, project managers and content creators, as well as an ideal location for events, workshops and shoots, and for two years it has been the venue for the weekly appointments of BeaCafé , the most authoritative literary café on the Roman scene, organised and hosted by the creative community .
The agency also has an office in Milan.