The Challenge- To create hype and awareness around adidas’s X franchise, creating demand and driving sales through, by leveraging momentum during the 2018 World Cup.

• Mobile app synchronized with the arenas located in stores and fan zones, in the UAE, KSA and QATAR.
• Users create their own profile and connect themselves to the arena.
• Users can try the product through various challenges.
• According to their performance in these challenges, they are rewarded with points in the app.
• These points can be exchanged for discount vouchers.