Fractal Mind for Worten

Worten Winners

Worten is a retail leader in consumer electronics, with over 20 years of experience, in the Iberian Market. Over the course of their existence, Worten has kept up with the constant industry changes, especially the ones at the technological level. The internet brought a ton of new challenges to the industry and the company itself: the way to buy changed, the consumer became more independent and more well-informed. Worten’s success formula based on price, client proximity and the product itself, lost power. Innovating while maintaining the human touch became a critical matter.

The Challenge– To bring recognition and celebration to Worten employees' everyday lives, reinventing internal processes and the workforce management system for the roughly 3000 people across more than 200 stores of the retail chain.

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