Faktenkontor for Pronova BKK

Pronova BKK - Communications project

Starting Position

  • Increasing media visibility
  • Demonstrating competence in health topics
  • Enhancing corporate reputation

Strategy

  • Performance of a communication environment analysis (360-degree analysis) for optimized, targeted orientation of future communicative measures
  • Establishing a comprehensive communication concept
  • Generation of high-quality content based on population surveys
  • Presentation of the survey results as infographics for graphical visualization

Results

  • Continuous visibility in leading daily/business and popular press (online & offline)
  • Greater online visibility through the publication of infographics on own channels as well as (media) presences online

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