Madrid, Spain

DaGusto

DaGusto’s DNA:  we are at our best right now. We have reached the ideal maturity of our twenty-years experience, with all the energy, excitement and vitality of an 11 year-old.

We have a strong strategic vision, fruit of our marketing education and experience, and we take care of each Project with an extensive agency service.

Our main strengths are:

  • Good service and time investment result in strong relationships with our clients
  • Strategic focus with excellent performance
  • Deep knowledge of wine and spirits businesses

We managed through the huge recent economic crisis of 7 years with lots of effort, efficiently structuring the team dedicated to each Project and focusing in winning some great clients.

Our speciality is marketing and advertising. We have good case stories in the alcohol and wine sectors. Clients include Campo Viejo (Pernod Ricard), Beronia (Gonzalez Byass), The Haciendas Group (Sister Isles Rum) and Think Pink (rose wine from Ribero del Duero). We also work with clients such as Pandora , La Romana Gelateria and ENISA (Company that belongs to the Interior Ministry and provides credit to start-ups and small companies in Spain).

We are strong at event management, whether that be company or consumer based events.

We like to be challenged to discover new ways of seducing our clients, new opportunities for brands and gaining new clients from different sectors.

Why are we part of Tribe Global?

"When you are a small independent agency, the world is too big and unreachable. Belonging to Tribe Global provides warmth and a feeling of belonging. It's an excellent way of keeping up to date on trends, learnings, the market’s latest news, client's needs and transformation. We share a lot and learn from each other. There's always someone to provide some key learnings, help with data or market analysis, feedback on a project or just a pinch of motivation to continue on our fight in this competitive world. 

For us, the best of Tribe Global is the people. Getting to know each other is the best exercise of networking. It's a lot of talent together and the spirit of collaboration is always remarkable. We feel accompanied in this changing world. There's a great balance between networking, talent and friendship. We have a lot of new friends around the world and we feel close to them. We are one tribe with many vibes."

Cristina Dezcallar

Cristina Dezcallar

Managing partner

With an MBA from ICADE-E2, Cristina began working in L'Oréal's marketing department in 1997. After several years, she shifted to the advertising business and joined Ruiz Nicoli and then McCann-Erickson.

During this period she managed accounts such as Coca Cola Iberia, Mapfre, Diageo or Cáritas.

In 2006 she created DaGusto together with her partner Rocío Romero and since then she has managed the company with several projects for Vodafone, Pernod Ricard, González Byass or Mahou - San Miguel.