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Headquarter: Erlangen, Germany


The owner-managed group operating under the umbrella brand DEFACTO X offers a comprehensive range of services in the complex field of Consumer Centricity. As an umbrella brand, DEFACTO X merges the expertise from three business fields: Science & Operations (defacto realations, defacto nextperience, defacto digital research, cintellic Consulting Group), Communication Strategy & Campaigns (defacto BE/ONE) and Digital Advertising (defacto smart reach), with sites in Erlangen, Hamburg, Munich, Cologne, and Bonn.

DEFACTO X operates in 65 markets worldwide and supplies solutions to suit all demands facing companies today who wish to adopt a consistent customer orientation against the background of digitalisation. 

Claus Schuster

Claus Schuster