Cundari for BMW

BMW M Powered Films

Harnessing brand passion.
We knew true drivers loved to engage, research, and keep abreast of the latest news and technology online and that they were heavily engaged with on-line blogs, discussion forums and had an irresistible urge to demonstrate their expertise and knowledge. We set out to stimulate on-line buzz and discussion about BMW’s performance credentials targeted at men and then leverage that to a wider, national audience. We created a series of intense, jaw-dropping, performance-fueled online videos that would not only be breathtaking and exhilarating but would also push the limits of reality. And, to get the ball rolling, we launched a new, custom YouTube gadget that provided fans with a more premium viewing experience and content that inspired further exploration.

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