Concept Factory

Created early 1995, Interact represents today the oldest New Media Communications agency in Luxembourg. As such, Interact is the leading provider for digital information technology services, including online, offline and mobile applications. Based upon a 360° service approach, the company offers consulting, development and integration services proposing a “best-of-both-worlds” approach: amazing graphical creativity linked to ground-breaking technology.

But Interact is more than technology. In collaboration with its sister companies Concept Factory (Advertising and Design) and Exxus (strategic marketing and business consulting), Interact represents The Factory Group, offering a unique one-stop-shop solution for integrated cross-media communication consulting services.

More than by its size, the group creates sustainable customer value by the complementarity of its members’ competences and resources. The traditional marketing concept of “through the line communication” is completed by research, consulting and engineering services.

Why are we part of the Tribe?

"You really see if you work in communication, advertising and marketing, it’s all about people. And Tribe Global for us is really a network of people. People with seniority, people with interest, people we can talk to, people who we can share knowledge with and people who can give us access to information that would be very difficult to obtain here in Luxembourg just by ourselves."

Daniel Eischen

Daniel Eischen


Daniel studied literature, economics and business management in France and the USA. He holds an MBA from Sacred Heart University in Connecticut. He started his career as a business consultant but quickly moved on to his true love, communication and marketing. Daniel co-founded Interact (digital media) and Concept Factory (advertising and design) in 1995. Followed a number of other business creations operating under the market brand “The Factory Group”. CEO of Interact, he has extensive experience in the areas of integrated cross-media communication strategies, social media and CSR policies. Board member of a number of business federations and chambers, Daniel regularly appears as conference speaker, coach and senior management trainer.

In his spare time, he is a singer-songwriter, world traveller and passionate cook.

Francoise Reuter, Managing Director, Concept Factory

Françoise Reuter

Managing Director

Françoise has 25 years experience in media production, media sales, strategic and creative communication consulting. She does have extensive expertise in the travel, telecom and FMCG markets. Françoise has an international and multilingual profile and specialises in the management of innovative multi-channel projects.

Françoise holds a general university degree in law.