Bolin Marketing for Carmex

Packaging Design

Carmex was looking to leverage its positioning with lips and reach out to a new, younger audience focused on beauty. Through extensive consumer research, Bolin’s work led to the development of Moisture Plus, with a slanted applicator and the addition of tints. Bolin created eye-catching, on-trend product package designs as part of a Limited Edition Collection which were updated and changed out quarterly.

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