Postmates, the largest, most reliable on-demand delivery and pickup platform, wanted to create high impact out-of-home in Los Angeles. The challenge was the ability to deliver and make an impact in a crowded marketplace led by brands like UberEats, GrubHub, Caviar and DoorDash.
Thus, frequent destinations and routes must use attention-grabbing headlines.
Success required matching the kickass writing to the perfect location that proves “we get it,” which was the main tagline of the copy. From pitching to posting, we worked with the creative agency to pair the right message with the right format in the right spot and ultimately deliver high impact OOH that made an impression in a highly competitive marketplace.