BRANDThink is a brand strategy consultancy. We are a collective of brand capitalists – veteran brand and business strategists assembled around a unique methodology created to evaluate, build and or optimize high-value and high-performing brands.
We provide agencies and businesses a comprehensive strategic front-end for developing competitively differentiated positioning and brand strategy. We collaborate to create or evaluate and optimize brands and positioning to align with market opportunity and stakeholder objectives.
We leverage a proprietary methodology and toolset to identify insights, strategies, and tactics that amplify competitive advantage, increase market dominance, and provide the strategic foundation for any brand development or communications initiative.
We are ex-agency folks, unbiased strategic collaborators taking advantage of decades of experience across advertising and integrated communications, business operations, and investment banking. We are creative directors, CMOs strategic planners, and founders/operators identifying insights and market opportunity to create competitive new positionings, or uncover immediate, actionable opportunities for existing brands. We are category agnostic, working across B2B and B2C, from startup and early-stage to mature brands, with a fondness for challenger and disruptor brands. We seamlessly integrate into any agency’s pitch and creative development process.