Dagré for Alsace Regional Tourism Committee

Christmas 2011

To invite the public to experience the excitement of “Noël en Alsace”, the agency has created for the Alsace Regional Tourism Committee a campaign which combines surprise, dreams, tradition and mystery around a contemporary “Christkindel” .

Campaign effectiveness:

95% HOTEL OCCUPANCY

2011 was a record year for Christmas, with hotels just about full all through the period.

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