Tribe Global welcomes San Francisco's ONEWORLD agency

Jan 24, 2013

International agency network, Tribe Global, is delighted to welcome a new member – OneWorld Advertising and Digital Media, located in San Francisco, California.

OneWorld is a full-service marketing communications firm specialising in connecting with people in diverse cultures through mainstream and multi-cultural marketing. OneWorld provides marketing research and strategy, creates brands, produces traditional and digital media, buys advertising media, builds public relations and social media engagement, and manages integrated campaigns.

OneWorld’s recent clients include California Phones, Bitcasa software, American Red Cross, US Department of Agriculture, National Pest Management Association, Channel Islands University, Sonoma University, US Veterans Affairs, California Employment Development Department–Online, and California Public Health.

Incorporated in 1994 as OneWorld Communications, the firm developed a strategic process called Align, Create, Engage – ACE®. ACE has proved effective to create and manage successful marketing programs. The firm became a preferred contractor for the US government starting in 2000.

“Great marketing has great truth,” says Jonathan Villet, agency President. “It’s why we express what truly matters, what truly excites, delights, and empowers. Then people care, or laugh, or get involved, and try something new. This insight drives our advertising agency.”

“Tribe Global inspires OneWorld,” said Fiona McDougall, OneWorld co-founder. “The network’s members are like-minded marketers. We listen to customers. We prize creativity and efficiency. Above all, we value working seamlessly for international clients. Tribe Global is uniquely positioned to help companies thrive in national and global markets.”

Tribe Global Managing Director, Ian Wright said: “The OneWorld advertising agency in San Francisco is a key portal for Tribe Global clients. Innovative West Coast companies can now market internationally through Tribe Global. Companies from around the globe can now enter the huge US market through California. It’s a cutting-edge environment. OneWorld is prominent and successful there. I am, just as Jonathan says, excited, delighted, and empowered to welcome OneWorld into Tribe Global.”

Tribe Global now has 21 members across 14 countries worldwide. In 2011, the network saw a joint gross profit of more than $50 million.

For more information about Tribe Global and its member agencies please visit the new website at OneWorld’s website is


For further information or to book an interview with one of the agency heads, please contact Lindsay Harper at BJL on 0161 831 7141 or email

Notes to editors:
This press release has been issued on behalf of Tribe Global by BJL, an independent marketing agency in Manchester offering fully integrated advertising, marketing, digital and PR.

The Tribe Global network spans 21 countries including: UK, France, Germany, Belgium, Luxembourg, Spain, Holland, Poland, Mexico, India, USA, Argentina, Canada and Australia.
All member agencies have been audited, based on size, capability and 'attitude' and are all independently owned and of a minimum size.
Network benefits include:

  • Global new business pitches
  • Increased inter network activity
  • Exchange of knowledge, research, implementation – particularly within the digital arena