Tribe Global's Agency Network Welcomes Affinity Brands

Jan 26, 2022

We are thrilled to kick-off 2022 by welcoming Affinity Brands into the Tribe Global community! 

Affinity Brands is an integrated, independent regional brand strategy and consulting firm, with over a decade of experience helping clients in Indonesia and South East Asia to deliver brands that mean business.

Founded by Nick Pegman, a pioneer in business focused brand strategy in the Asian markets, the company was set up in 2012 to be a true partner with local and regional clients in delivering value creative brand-led business solutions.

With offices in Jakarta, Indonesia and Kuala Lumpur, Malaysia, Affinity Brands is a team of strategists, thinkers and marketers with deep strategic and operational experience in telecommunications, technology, banking, insurance, FMCG, FinTech and InsurTech start-ups/scale-ups, through to retail and property.

Here's more about what they do:

We believe that brand strategy is business strategy. We know that strong brands deliver value. We use our international and local expertise, our imagination and a dedication to facts to cut through the noise to deliver impact, high performance and growth.

As brand experts we’re always exploring and questioning, and totally focused on building strong, effective brands to deliver impact, growth and reputation. We transform businesses from the inside and out with a brand-led approach. With teamwork, imagination, insight and facts, we define, design and deliver powerful brands to cut through the noise to achieve lasting impact.

It’s a formula that’s elegantly simple yet highly effective - we think strategically, play creatively and deliver functionally to build brands that mean business.

Our assignments are varied, spanning sectors, audiences and geographies, but most often fall into these three areas.


• Insight and analysis

• Brand strategy and positioning

• Naming, messaging and brand voice

• Value proposition: customer and employee

• Brand architecture and portfolio

• Communication and PR strategy


• Digital brand experience

• Brand identity, packaging and environment

• Value chain integration

• Operational delivery (Divisional/ Functional)

• External communication campaigns

• Employee engagement and communications

• Corporate communications, sustainability and reporting


• Brand governance

• Digital asset management

• Ongoing brand development

Find out more about our new Member agency at