Tribe Global members to benefit from new carbon calculator

May 9, 2013

French Tribe Global member, Dagre, introduces , a new carbon emissions calculator and off-setting tool dedicated to communication

Dagre, the French Tribe Global agency, has launched, the first online carbon calculator designed to help anyone deliver eco-friendly, carbon neutral communication action, whether it be a fully integrated campaign or a simple brochure. The new service developed by a privately run, French start-up operating out of Strasbourg, is aimed at helping provide cutting edge services for an international clientele, with Tribe Global members set to be amongst the first to benefit from the service. allows subscribers to calculate emissions over the whole life cycle of advertising and communications campaigns, encompassing print, outdoor, online, TV and radio, factoring in design, production, delivery and recycling stages of the cycle. The tool then also suggests off-setting operations – recognized by the VCS Standard and the Gold Standard and chosen by the EPA and the International Union for Conservation of Nature – in line with each advertiser’s individual aspirations.

Key benefits of the tool include tips for reducing the carbon footprint of any communications strategy and methods of tactical delivery, as well as helping users decide on the most eco-friendly forms of campaign delivery from the point of inception.

Jean Dagre, Director at Dagre and deeply engaged in neutral carbon communication, said of the launch: “The arrival of Bilobay means all manner of agencies and in house teams in the fields of advertising and communication will now have access to an intuitive, easy to use tool to help measure greenhouse gas emissions and help devise methods to off-set the potential carbon footprint accordingly.” has already been launched in France, where several companies and institutions such as Hager, the French Railway and in the Urban Community of Strasbourg already use it. And in early March, has been launched in Canada too, during the tenth edition of Americana, the international environmental technology trade show and conference.

This innovative new tool, whose communication is managed by Dagre, is both a huge asset to Tribe Global agencies and the perfect demonstration of the kind of forward-thinking, responsible approach to creativity and communications that the network is proud to be able to benefit from and keen to foster amongst current and prospective Tribe Global members.”

For more information on the service and access to a free demonstration of the product’s potential, visit .