Consumers today are reaching for their smartphones to search for local businesses. Figures from HubSpot show that the number of searches in the past two years increased by as much as 200 percent overall. Online channels are increasingly becoming more like sales channels, categorised as 'social selling'. To what extent do SME's proactively communicate about their own company with the intention to raise their sales?
By enhanching their online visibility, SMEs can significantly increase their brand awareness, credibility and sales. This is nothing new. However, new platforms and opportunities appear every year. This makes it even more important to draw up a clear digital strategy. Defining and implementing this strategy is often a time-consuming process which requires specific expertise. This year's Big Marcom Survey, created by our Member agency Comma brand strategists, will asks to what extent SMEs collaborate with external partners for this purpose.
With 2020 as a catalyst, social media campaigns are being used more than ever. We could even say that there is an overflow of options. Facebook still takes the lead in terms of having the biggest reach on social media. However, other channels might be more effective to reach a certain target group. This is where newcomers such as TikTok and Waze come into play. Are SMEs familiar with the marketing opportunities of these channels? Are they already using them? And when is the best time to use these different types of media? This in-depth survey will provide a range of answers and insights which companies can use.
Would you like to know to what extent SMEs are already betting on online visibility? How do they spend their marketing budgets? What channels are trendy right now? How businesses still find talent?
Join the Big Marcom Survey 2021 and you will receive an exclusive report with the answers to all these questions and more. In addition to this one-of-a-kind report, you have the chance to win 1 of the 5 digital workshops in which Comma will take a closer look at your digital strategy.
The marketing world is constantly in flux. Consumer needs and preferences keep on changing and evolving, which is why it is crucial to keep up with your communication strategy. Insights are key to stay on top of your game! So take a short break and fill in the Big Marcom Survey to get the 2021 report!