Press Release | defacto.x Presentation at Marketing Week Live, 29-30 April 2015, London: “Cross-channel personalization thru CRM”

Apr 26, 2015

“Winning (back) and connecting real-time with each consumer across various and individually preferred touchpoints, is one of the most complex recent marketing movements. Brands are facing the imminent challenge to address a holistically informed consumer across those channels simultaneously”, says Christoph Dassler, Director Consulting & Sales defacto marketing GmbH. “Gathering, using and maximizing the ROI with data insights on each consumer might be one of the most challenging parameters for marketers. Not only in terms of setup, but also to benefit from it and at the same time establish controlling and measurement. We consider the right tool box and the process of experiencing the whole journey in the eyes of the consumer as recipe for success.” 

The presentation “Cross-channel personalization thru CRM – the next new bandwagon” will show how international top brands in multi-channel retail, fashion and FMCG utilize insights from various data sources to provide a game-changing customer experience. The overarching goal is thereby to accompany each consumer cross-channel in all steps of the path to purchase in order to intrinsically motivate for more interaction and transaction in the end. Presented content is also supported by the latest consumer study on cross-channel personalization trends in UK by defacto research & consulting. This insightful study reports on the most inspiring online/offline concepts that cause interaction and transaction at the POS. Focusing on the UK and German markets, the representative online study provides insights into the imminent personalization movements and the latest on/off trends – from a consumer’s perspective.



Make sure to visit defacto.x on 29 und 30 April at Marketing Week Live, Stand MC 30 and hear the speech “Cross-channel personalization thru CRM – the next new bandwagon” supported by the latest UK consumer study “Trends in Personalization”, on April 29th, 12:30 pm at the MWL Brand Engagement and Innovation Theatre. You will experience the unique interaction between brand and consumer at first hand and get impactful insights about the developments in personalization. The session is free to attend and does not need to be booked in advance.

More information is available from Receive our latest news and updates through our Twitter channel @defacto_x. For further program information visit: and


Contact: Marilena Lichtenauer, Head of Marketing & Corporate Communications defacto x GmbH

Am Pestalozziring 1-2, 91058 Erlangen

Phone: (+49) 9131-97 12.0, Fax: (+49) 9131-97 12.21 44, Email:


defacto.x is a European owner-operated CRM and dialogue marketing agency and member of international network, Tribe Gloabl, with a track record of more than 150 large scale CRM and loyalty programs for international top brands in multi-channel retail, fashion and FMCG. Our topics: cross-channel personalization thru CRM, consumer insights driven navigation, and holistic consumer experience management.