Speaking regularly with independent communications agencies around the world, we often get asked the same question: 'How can membership of a global marketing network like Tribe Global benefit our business and clients?' Our Communication Consultant Vicky Bell shares some of the ways in which Tribe Global can add value to your business and help you punch above your weight!
When deciding whether to join a global marketing network, agency owners may have many questions on whether it is the right thing to do for their business; What does Membership entail? How will it be advantageous to my employees? Most importantly, how will Membership be of benefit to our clients?
Tribe Global is a global network of 40 successful, independent, owner-run communications agencies and business partners situated in over 70 cities across the world. A powerhouse of collaboration, Tribe’s mantra – ‘One Tribe, Many Vibes’ – encompasses the core belief that collectively we are greater than the sum of our parts.
Membership of Tribe Global allows global leaders in communication to share skill-sets, capabilities, and strengths in a supportive and professional environment. At Tribe Global, Membership provides instant communication with a host of agency leaders, knowledge-sharing resources and learnings, and group buying power. We hold regular Roundtable sessions within the Tribe covering topics of interest such as Creativity, Finance and Wellness, as well as hosting regional calls to encourage agencies and businesses to build trust and partnerships. In addition, our annual conference and business focused meetings (most recently held in cities such as Tel Aviv, Austin, Lisbon and Buenos Aires) allows Tribe people from around the world to come together for workshops, panel discussions, keynote speakers and much more, whilst forming meaningful relationships.
Benefits of agency network Membership which have the potential to improve client satisfaction include; shared research tools, industry expertise, and support to CMO’s through every stage of the customer journey. Our Members & Partners embrace change and work to be at the forefront of the latest developments in our industry. Additionally, due to the Tribe’s global presence, agencies are better equipped to deal with cultural customs, perspectives, and current trends in the international market - delivering big ideas to supercharge clients’ desirability and sales.
For the agencies themselves, being part of a worldwide marketing network provides the opportunity to grow your business on a global scale at low cost and with minimum risk. Furthermore, agencies can benefit from advice and guidance on a wide range of topics including finding and retaining talent, improving job satisfaction for employees.
Most recently, our Members and Partners have shed light on the advantages of being part of the Tribe network during the COVID-19 pandemic; the valuable guidance and opinions of other leaders helping agencies shape their offerings and adapt accordingly when dealing with the unforeseen challenges it presented. This can be applied to other crises agencies may face too, such as financial challenges and the need for structural change.
We love to hear our Member's perspectives on the ways in which the network adds value to their businesses:
“There are many advantages of being a Tribe Global Member. Exchanging ideas with other independent agencies around the globe and finding out how to solve shared problems, having easy access to useful resources such as trends, global studies, success cases from different areas in marketing, OOH, PR, advertising etc.
But on top of all of these, being part of a community of some of the most brilliant minds, always available to help is my favourite reason to say that Sing is a proud Member of Tribe Global. I have no doubt we are #strongertogether.”
- Vânia Gracio | Founder at Sing Comunicação de Resultados, Brazil.
If you think a global marketing network is right for your business, or if you have any queries about Tribe Global Membership or Partnership, please click here or email Tribe’s Managing Director, Ian Wright at: