Comma, brand strategists embrace open-source software Odoo for a fully integrated future

Sep 5, 2023

Running a business means dealing with lots of tasks. Luckily, there are many apps and tools that can help with paperwork. The only problem is, they usually only handle certain tasks. That's where Odoo comes in! It's here to help with all sorts of admin work and bring everything together.

Odoo, an open-source software package for businesses, offers an all-in-one solution for all a company's administrative needs. This integrated approach has convinced countless enterprises. With eleven offices spread across eight countries and approximately seven million users worldwide, Odoo has truly emerged as a powerhouse. 

Digital transformation with Odoo

The user-friendliness and the ability to consolidate all business processes into a single platform have led to a steady shift towards Odoo. Even companies like comma and Tribe Global have made the transition to Odoo to streamline processes and save time. Greetje Demuelenaere, Founder and CEO of comma and board member of Tribe Global, emphasizes the benefits: "Odoo's digital component truly adds value. Thanks to this platform, files can be accessed and tracked more easily, leading to an even more efficient workflow. CRM and ERP are now fully integrated."

Elaine Miller, Global Operations Manager of Tribe Global, also says she is a fan of Odoo: "Among other things, we are also using Odoo for the registrations for our TribeOpen event this fall. The software runs smoothly and we have fully embraced it as our new CRM system.”

Guiding customers as an Odoo Partner

Odoo isn't just advantageous for our own back office; as an Odoo Partner, we can also assist small and medium-sized businesses in optimizing their business processes. Odoo offers a wide range of apps, spanning from sales, finance, inventory management, and production to personnel management, marketing, and productivity.

Odoo's family of apps seamlessly collaborate, enabling businesses to automate virtually anything they desire. It's an integrated solution accessible from anywhere and compatible with any device. We believe that efficiency paves the path to growth. Companies turn to us to transform their digital processes into handy tools and systems, including integrated websites.

Collaboration for future growth

In a unique collaboration, we joined forces with software company Somko, an Odoo Gold Partner, to better serve clients. By combining our expertise, we can offer intelligent, integrated solutions for strategic challenges. Somko focuses on logistical and financial modules, while we specialize in marketing apps. Together, we form a powerful combination that drives sustainable business growth.

3 powerful Odoo apps we implement for our clients

  1. Websites in Odoo: A well-designed website is invaluable for a business. Odoo is the most business-oriented website builder as it is connected to hundreds of out-of-the-box business apps.
  2. Marketing automation: Odoo's email marketing app provides an intuitive interface for designing and sending emails to targeted audiences. You can segment your database of potential customers to deliver the right message, at the right time, to the right potential customer.
  3. Social Media Marketing: Odoo's social media module offers insightful analytics and the ability to register leads directly from social media interactions. This simplifies customer engagement and streamlines online presence management.

Odoo: a Belgian Unicorn

Odoo has evolved into one of Belgium's most esteemed tech companies, even becoming the first Walloon unicorn. A unicorn is a privately-held startup with a valuation exceeding $1 billion—a rarity in the business landscape. With its versatility and comprehensive approach, Odoo has truly earned its place among the tech elite.