Breaking on TV today (May 9th) with the first of five executions, the campaign will also include online and social elements as well as retail presence, with call-to-action based creative introduced across Betfred.com’s 1,400 shops nationwide.

Focussing on Betfred.com’s fun and friendly brand positioning, our creating team came up with the idea of using finger characters to play out comedy real slice-of-life moments. As well as being a reference to the way fingers play with touchscreen devices, ‘Have more fun with your fingers’ supports Betfred.com’s focus on entertainment value when it comes to engaging with their products.

Our Creative Director, Tom Richards, said of the campaign: “Challenged with bringing Betfred.com’s fun and friendly positioning to  life for the mobile casino and slots products, we wanted to come up with something that brought a human element to mobile gaming, contrasting with the  genre of hyper-slick CG films while reminding people that smartphones would be  nothing without fingers.  Our ‘fun  fingers’ approach does just  that, tapping into relatable, real-life situations at times when we could all  do with some Betfred.com fun.”

Click  here  to view one of the ads, or  here  for a fun glimpse behind the scenes of finger related film making.