The Making of a Network.
There was a definite chill in the winter air that evening in Luxembourg back in 2011. But inside the house of Daniel Eischen and Francoise Reuter, the atmosphere was warm and festive as the heads of a dozen agencies gathered from around the world.
This group was not just some random gathering of agency owners, but rather a coming together of like-minded, genuine friends introduced to each other through another network many years before. On this occasion, they had spent the day crystalizing a vision that had been formulating in casual, private conversations for years but up to this point had not been acted upon. On that day, the decision to move forward and create something new was unanimous. That evening, everyone in attendance knew that something truly special had just been created.
That something new would quickly become known as Tribe Global, a network of independent marketing and communication agencies from around the world. To be sure, a foundational pillar of this venture was deep respect and friendship each of the founders had for each other. Beyond that however, was a like-minded approach to business and life, which further cemented the resolve of that founding group to succeed. Those ideals of respect, friendship and common purpose live on as the network expands and diversifies by adding high quality agencies with new skill sets in markets around the world.
Independent agencies owners can be a curious lot. Most who thrive in the business are intelligent, outgoing and curious with an insatiable desire to solve client problems. Entrepreneurial, of course. But the job can often feel insular and solitary without a board of directors or peer group to consult with, learn from and share business with. A trusted, international peer group would give its Members instant global scale and credibility, with permission to have global perspective regarding whatever client challenge they face.
Over the next few months, the group re-assembled for an additional planning meeting in Amsterdam and the official launch of the network on January 27, 2012 in London. Organizationally, a board of six was formed and elected Daniel Eischen (Interact, Luxembourg) as its first chairman. Ian Wright (Family, Scotland), signed on as the network’s Managing Director. And, the rest as they say, is history!
Jonathan Hall - Adstore (London) Email: firstname.lastname@example.org
Nicky Unsworth - BJL (Manchester) Email: Nicky.Unsworth@bjl.co.uk
Todd Bolin - Bolin Marketing (Minneapolis) Email: email@example.com
Jean Dagré - Agence Dagré (Strasbourg) Email: firstname.lastname@example.org
Claus Schuster - Defacto X (Nuremburg) Email: Claus.Schuster@defacto-x.de
Ian Wright - Family (Edinburgh) Email: email@example.com
Roberto Gaudelli - Gaudelli MCW (Mexico City) Email: firstname.lastname@example.org
Vasken Kalayjian - GK Brand (New York) Email: email@example.com
Daniel Eischen - Interact, now known as Concept Factory (Luxembourg) Email: firstname.lastname@example.org
Patrick Bérézowsky - Punktzwei (Dusseldorf) Email: email@example.com
Marco van Rookhuijzen - Steam (Amsterdam) Email: firstname.lastname@example.org
Turab Lakdawala - Tempest Advertising (Hyderbad) Email: email@example.com
Nick Mann - Complete Media Group, now known as YOU Agency (London) Email: Nick@you-agency.com