This month, for our member spotlight interview, we head over to London to interview YOU Agency. Discover how they are helping clients to 'punch above their weight', how they are using humour to achieve success for their clients as well as their agency, and their collaborative approach!

Describe your agency. How do you support your clients?

Hello! For those who are yet to meet us, we are YOU Agency, one of the founding members of Tribe Global. We’re an integrated communications agency based in the heart of Soho, London, UK.

So, what’s our thing? In a nutshell, we promise to help our clients to ‘punch above their weight’. In short, It's a recognition that most budgets are limited, so it’s not about throwing money at the problem, it’s about smarter thinking, better targeting, creative cut-through and big, ballsy bravery.

The ability to create, plan and run 360 campaigns across paid, earned and owned media allows us to think big and multi-channel.

We’re driven by the fact that no one has to watch our comms anymore, they have to choose to, so let’s make them impactful and more often than not, fun!

What is one of your favourite projects and why?

We’re drawn to our recent work for Daz Laundry Detergent using the magnificent social media phenomenon, Troy Hawke. The lines “Fancy cleaning for everyone” and “yes it Daz!” said through his perfect, if mildly affected, British brogue is quite something. (Since this interview took place, YOU Agency's recent campaigns for Daz and Wash & Go won 3 awards at  The Drum Awards  in June, despite big dogs Sky, Nike and Unilever also being in the running)! 

BUT I'm actually going rogue and choosing our own TikTok page, @youagencyuk . Why? Well, it brings us to life. It shows the culture, joy, humour and the confidence that we exude. We never show any work on it. It's just staff following social media trends and generally messing around.

I think we get as many comments about it from clients as we do for the entire spectrum of our output. We also never advertise or boost, and yet several of our posts have above 30k-50k organic views.

As we talked about at the Tribe Global Conference in London last year, we believe in the power of humour, so please do take a look.

Why should indie agencies contact you?

We were BORN to collaborate, our entire business model is based on it. We think we make everyone look good when we're involved. (Just ask Tribe members Family, NewCom Horizons and LIGHTBLUE, we hope they've all had a good experience!) And although we say it ourselves, we are a lot of fun to work with!

Tell us a fun fact about your agency!

A fun fact about our agency is that Nick Mann founded YOU Agency originally in 1908 when he was in his early 20s, and he is still in the office several times a week. 

Find out more about YOU Agency at  https://www.you-agency.com/