EGC Group for Canon

B&H Store Takeover

EGC has created four onsite installations for Canon Inc. that run at B&H, the largest photo and equipment store in the U.S. For the fourth project, EGC designed an installation that featured a mosaic (like what one would see on a Manhattan subway platform). The result? The feedback has been so positive, that people are apparently touching the display to see if it's made from genuine tile! (It's not.)  Previous installations followed a similar New York theme. The first and second projects gave customers the look and feel of being in a New York gallery, while the third proclaimed Canon as “the line that goes anywhere,” with imagery that speaks for itself.

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